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About

Business-minded. Creatively driven.

Maggy White

Marketing and events professional with hands-on experience in digital marketing, paid advertising, social media management, email marketing, event promotion, ticketing, and marketing analytics.

Experienced in managing campaigns from strategy and creative development through execution, optimization, and performance analysis, with demonstrated results across event promotion and lead-generation campaigns.

Skilled in Meta and Google Ads, Mailchimp, Google Analytics, Canva, Adobe Creative Suite, and Tixr to drive audience engagement, ticket sales, event attendance, and business growth.

Currently pursuing a Bachelor of Commerce (Co-operative) and a Bachelor of Arts in Economics at Memorial University of Newfoundland and Labrador, expected April 2027.

Education

Sep 2022 — Apr 2027

Bachelor of Commerce (Co-operative)

Memorial University, Newfoundland and Labrador
Dean's List, 2023–2024Transforming Our Horizons Entrance Scholarship
Sep 2022 — Apr 2027

Bachelor of Arts, Economics

Memorial University, Newfoundland and Labrador
Data AnalysisInternational EconomicsEconometrics

Skills

Advertising & Analytics
Meta AdsGoogle AdsPaid MediaLead GenerationAudience TargetingCampaign OptimizationBudget ManagementGoogle Analytics / GA4A/B Testing
Marketing & Communications
CopywritingContent StrategyPromotional StrategyMarket ResearchCompetitor AnalysisSponsorship ManagementEvent Communications
Social Media & Creative
Social Media ManagementGraphic DesignVideo EditingShort-Form VideoEvent Photography & VideographyCanvaAdobe Creative Suite
Email Marketing
MailchimpAudience SegmentationEmail Copywriting & DesignOpen Rate / CTR AnalysisConversion Tracking
E-Commerce
Amazon Seller CentralListing SEO & OptimizationProduct Content ManagementProduct Launch Support
Event & Business Operations
Tixr Event & Ticketing ManagementTicket Sales StrategyVendor & Stakeholder CoordinationMunicipal, Fire & Police CoordinationLiquor LicensingHiring, Scheduling & Payroll
Business & Technical
ExcelRStudioTableauSquare POSData Analysis & Reporting

Languages

English
Native or bilingual proficiency
French
Professional working proficiency