Experience
Two years, building momentum.
Marketing & Events Coordinator
Sep 2025 — PresentBrent Mac Events · St. John's, NL
Co-op terms Sep–Dec 2025 & May–Aug 2026; continued employment outside designated terms
- Contributed to Jibfest selling out faster than any previous year through event marketing, social media content, and ticket-focused promotional campaigns.
- Supported Best Kind BBQ marketing through social media, ticket campaigns, artist announcements, and email marketing, contributing to the highest event attendance since 2024.
- Solely manage creation and administration of all events on Tixr — ticket types, pricing, promo codes, seating configurations, event pages, and sales tracking.
- Manage paid advertising across Meta and Google Ads, including budget allocation, targeting, creative, and reporting; selected campaigns reached 84,978 people, generated 5,679 landing-page views at $0.13/view, and produced 12 qualified Meta leads for franchise sales at $15.05/lead.
- Manage email marketing through Mailchimp — segmentation, copywriting, design, scheduling, and performance analysis by open rate, CTR, and conversions.
- Manage social media content across Instagram, Facebook, TikTok, and YouTube, including content strategy, graphic design, video editing, event photography/videography, and community engagement.
- Coordinate event operations with municipal inspectors, fire officials, police, vendors, artists, and sponsors, including liquor licensing and regulatory requirements.
- Manage event sponsorships end-to-end — identifying, contacting, and securing sponsors.
- Developed and managed promotional campaigns for Eva's Chimney Cones, securing the highest number of events in a single summer and contributing to a 1.6% increase in average sale amount.
- Managed staffing for Eva's Chimney Cones, including hiring, scheduling, and payroll administration.
Amazon Specialist — Co-op
Jan 2024 — Apr 2024Nutra Holdings · St. John's, NL
- Conducted keyword research and SEO content strategy for Amazon supplement listings, optimizing titles, descriptions, and content for organic search visibility.
- Analyzed product ratings, customer reviews, and search performance to inform listing optimization and content decisions.
- Reviewed and updated product content, images, and videos ahead of product launches, keeping pages accurate and brand-consistent.
- Managed product content through Amazon Seller Central and researched platform guidelines for compliant listings.
- Supported upcoming product launches through ongoing monitoring and content updates.
Certifications
Google
- Google Ads Search
- Google Ads Display & Video
- Google Analytics
- GA4
Microsoft
- Microsoft Advertising Certified Professional
- Microsoft Advertising Search
- Microsoft Advertising Display & Video
- Microsoft Advertising Retail
Hootsuite
- Social Media Marketing Certification
- Hootsuite Platform Certification
Stukent
- Digital Marketing Certification
- Digital Marketing Simternship
Volunteer
Big Sister
Aug 2025 — Jul 2026Big Brothers Big Sisters of Eastern Newfoundland
- Serves as a Big Sister to a 12-year-old girl through a one-to-one mentoring relationship.
- Plans and participates in weekly outings and activities based on shared interests.
- Coordinates transportation and manages weekly activities with consistency and reliability.